Where are you going?

Posted on May 3, 2009


The Architect’s Newspaper published a piece by Michael McDonough, the accomplished New York-based architect, writer, and teacher, called “The Top 10 Things They Never Taught Me in Design School.” There is a lot of similar articles out there but McDonough’s is different. It’s not just entertaining but quite useful and simple for any kind of creative leadership:

Don’t forget your goal.
Definition of a fanatic: Someone who redoubles his effort after forgetting his goal. Students and young designers often approach a problem with insight and brilliance, and subsequently let it slip away in confusion, fear and wasted effort. They forget their goals, and make up new ones as they go along. Original thought is a kind of gift from the gods. Artists know this. “Hold the moment” they say. “Honor it.” Get your idea down on a slip of paper and tape it up in front of you.

Posted in: Simplicity Sells