Keys to successful blogging

Posted on April 15, 2009



Today marks my 100 days of blogging. I call it the ‘Century Club’, since few bloggers are able to make it for 100 days straight. It’s been a joy to write about leadership, design, and creativity. I am still a relatively new writer, but the journey has been remarkable. I am so thankful for all the encouragements from my new readers. I am also thankful for the new relationships I have started as a result. The web medium truly has limitless potential and used correctly, can give you limitless potential. Here are a few lessons I have learned in my first 100 days about blogging.

  • I should have started a long time ago. Busyness delayed the launch of this blog. I realized that work expands to the time allotted to it, so there will never be time. You have to make time for what is important.
  • You can’t wait to be inspired to be creative. You have to just create, and let the inspiration come later (it usual does). Some of my best work has been done with zero inspiration, time, or desire.
  • Quantity is more important than quality. In the blog format, having a lot of ideas is more fruitful then the perfect idea. If you drop a thousand needles in a haystack, someone is bound to find one! Committing to write everyday was one of the best things I have ever done.
  • Speak to the audience that is listening. They are out there and they will find you IF you write consistently about your topic. I only want to hear about what you had for dinner if you are a food critic.
  • Have great visuals. Most blogs don’t take advantage of graphics- that’s a mistake. Images are the hook to your readers. Plus, why choose just readers or visual artists when you can attract both.
  • Say more with less. Blogs are like a bicycle tire. A little air does nothing. Too much air will cause it to bust. It takes the right amount to make it useful. Fill your post to ‘full’ then stop.
  • Set the standards high for yourself. It’s easy to think you are writing just for yourself or for your group of friends. Remember, your blog is visible to potentially billions of people. You can be an amateur writer, just don’t write amateurish.
  • Google yourself. Google is a great metric to how you are doing in the blog-o-sphere. Register yourself to different blog sites, ping a lot, and get your name out there. If there are too many blogs on your same topic then don’t write on it. Be different.
  • Empower your readers. Chances are your readers are trying to make sense of their passion, interest, and life. Give them value and empower them to make a difference. Just sharing how screwed up you are doesn’t help anyone. Provide hope, direction, and a few laughs.
  • Finally, take risks. Learn about topics you have no expertise in then write about it. It’s the only way you will grow. You don’t have to be an expert, but you do need to have authority and sound research. Push the boundaries and you will see there really are no boundaries.

In closing, I want to remind everyone of the purpose of a creative leader: To make the world a better place and to make the world a more beautiful place. Blogging effectively will help you achieve this. 

Now on to the next 100 days of writing…thank you all again