Are you a torchbearer?

Posted on April 3, 2009

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torch

Seth Godin (Purple Cow, Tribes) has a name for the ‘champion’ of an organization, he calls them ‘Torchbearers’. Every successful organization has at least one- more if they are lucky. Are you one? Here are 5 attributes: 

  • First, torchbearers don’t make excuses. Our current economic good times won’t last forever. You won’t always be able to found a company and go public in less time than it takes to have a baby. At some point, the venture-capital funds will dry up. And, when those tough times come, they will present a perfect opportunity for the pretenders to fold their tents. Filled with vitriol and busy looking for a lawyer so that they can sue someone, these entrepreneurial also-rans will find a way to blame their troubles on other people. Real torchbearers run uphill with the same grace and style that they bring to gliding downhill.

     

  • Second, torchbearers often attract a crowd. People are fascinated by folks who are willing to carry responsibility. All too often, people add their own burdens to those that their leader must already carry — but, in any case, they’re usually delighted to follow along. And sometimes these folks are loyal and hard-working enough to follow a torchbearer uphill as well as downhill.

     

  • Third, most torchbearers don’t realize how unique they are, how powerful their role is, or how hard their task is. Even though they could make outrageous demands and insist on all kinds of special treatment, most of them are happy just to perform their role and to handle their task.
     
  • Fourth, torchbearers often care more about forward motion than they do about which route to take. You won’t find them tied up in endless strategy meetings, looking for the perfect solutions. Instead, you’ll find them out on the road, picking their way through boulders and weeds — moving, moving, moving, because they realize that moving is often the best way to get where they’re going.
     
  • Fifth, and most important, real torchbearers don’t stop until they finish. In the life of any torchbearer, there’s a balance between devotion to duty and the pursuit of joy. A torchbearer never forgets about or shortchanges a duty, even when that means postponing joy.

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